The numbers worth knowing before you change a price. Every statistic below sits on its own line with its source named under it, so you can quote it and check it. We update this page as new research is published. Last updated November 2026.
Migrate Pro keeps a summary of every production run. These two numbers are counted from those run records, July to October 2026, and cover re-pricing done in place, on live subscriptions, with nobody cancelled and nobody asked to sign up again.
In recorded Migrate Pro runs, operators have re-priced 1,239 existing subscriptions in place.
PricePilot Migration Index, run records to October 2026
Those runs added a combined $2,627.59 a month in recurring revenue for the operators who ran them, measured from each subscription's old price to its new one.
PricePilot Migration Index, run records to October 2026
79% of IT leaders ran into a price increase at a SaaS renewal in the past 12 months.
Zylo, 2026 SaaS Management Index
58% of SaaS vendors raised their prices in 2024, and some raised them by as much as 25%.
Vertice, SaaS Inflation Index, January 2025
SaaS prices rose 11.4% year over year in January 2025, against average inflation of 2.7% across G7 countries.
Vertice, SaaS Inflation Index, January 2025
Annual plans produce 50% to 60% more revenue per user than monthly plans, because monthly plans churn heavily in their early months.
Recurly, State of Subscriptions
38% of consumers say they would rather pause a subscription than cancel it, and 3 out of 4 who pause return within months.
Recurly, 2026 State of Subscriptions
The median annual churn rate for software businesses is 3.04%, and top-quartile performers hold it at 1.78% or below.
Recurly, Churn Rate Benchmarks, 2026
Ecommerce subscriptions, including subscription boxes, run a median annual churn rate of 4.25%.
Recurly, Churn Rate Benchmarks, 2026
The median annual churn rate for midmarket and enterprise SaaS companies is 5% to 7%.
Stripe, Defining Customer Churn guide
47% of consumers who cancelled a subscription in 2024 did so because of a price rise, the most common reason given.
Zuora, Subscription Economy Index 2025, survey by The Harris Poll
45% of consumers who cancelled a subscription in the past year said the price was too high, second only to not using it enough.
Recurly, 2026 State of Subscriptions
Median net revenue retention in 2025 was 82% for B2B software and 49% for B2C software.
ChartMogul, SaaS Retention Report, 2025
Involuntary churn, where a payment fails and the subscriber never meant to leave, can account for up to 40% of a subscription company's total churn.
Stripe, Defining Customer Churn guide
Out of every 100 renewal attempts, roughly 9 fail and move into dunning.
Recurly, 2026 State of Subscriptions
Annual plans renewed at 82.9% in 2025, and only 23.3% of failed annual renewals were recovered, against 53% of failed monthly renewals.
Recurly, 2026 State of Subscriptions
Among subscriptions averaging over $250 per customer, involuntary churn is just 0.18% a year.
Recurly, Churn Rate Benchmarks, 2026
Failed payments were estimated to cost subscription companies roughly $129 billion in 2025.
Stripe, Payment Optimization Strategies, citing an industry estimate
The global subscription economy is forecast to grow from $722 billion in 2025 to $1.2 trillion by 2030.
Juniper Research, Subscription Economy Market 2025 to 2030
Companies in the Subscription Economy Index grew revenue 11% faster than the S&P 500 over the two years to the end of 2024.
Zuora, Subscription Economy Index 2025
Subscription growth slowed from 15.4% to 12.6% in 2025, across the 2,200 businesses in Recurly's research.
Recurly, 2026 State of Subscriptions
Quote the statistic and name the source printed under it, since that is where the number comes from. The two Migration Index figures are ours, and you are welcome to cite them as the PricePilot Migration Index. If you spot a figure here that a source has since corrected, tell us at hello@pricepilot.cloud and we will fix it.
If these numbers have you thinking about your own prices, Migrate Pro previews exactly who would move and what it does to your monthly recurring revenue, free, before anything changes.